Despite apparent evidences of a recovery in the global economy since Q2/09 and spilling over into Q3/09, as yet a full recovery and return to the pre-U.S. financial crisis norm is still not absolutely clear - resulting in the fact that international tourist arrival into Thailand has still not yet increased steeply to return to its traditionally high levels. Rather, there has been more of a gradual increase in overseas travelers since June this year, whereby only in September (the last month for the Q3 period) was the total international tourist arrivals been higher than September last year.
Thus, overall, the hotel business sector here is still being impacted by the global economic crisis as well as by the ongoing unsettled political situation in Thailand itself (which although has shown signs of improving but no end in sight); and the business is also being affected by the new round of H1N1 2009 flu cases seen recently in the USA, the UK, Mexico and China which have seen increased numbers of sick and dead people - resulting in the Thai Hotels Industry's Average Occupancy Rate (AoC) achieved being only at 49% and 16.5% decrease for the average RevPAR when compared to the same period last year; due mainly to most hotel operators deploying sharp pricing strategies and reduction campaigns.
However, CENTEL continues to be able to achieve higher AoC than the overall industry average - at 60.7% (not including its recently opened new Centara Grand Mirage Beach Resort, Pattaya; but, if included, the AoC achieved is at 56.8% - which is still better than the industry average); while CENTEL's RevPAR has increased by 1% when compared to last year.
For the Q3/2009 period, CENTEL achieved the following operating results :
As at the end of Q3/2009, CENTEL has a total of 482 food services outlets in operation together with a total of 22 hotels(with 4,992 rooms - consisting 10 owned hotels, four joint venture hotels, and eight managed hotels.
Lastly, an improved Hotel business operating environment is anticipated for the Q4/2009 period which is traditionally a high tourist season' period; and similarly an improved market environment is also expected for the Food service business due to the traditional year-end festivities.